Hi, I'm Damian

I like to help tell stories and breathe new life into old jokes.

Once upon a time...

There was an IT developer from London who followed a girl and his heart to Singapore.

After swapping a stack of code for a dictionary and thesaurus, he entered the dark, mysterious world of advertising.

There, he worked for many giants, including Singapore Airlines, Lexus, Tiger Beer, and IBM.

And now, over a decade later, he's a storyteller at Lenovo.


Deepak Bhagya

A beginning, a muddle, & an end

How many copywriters does it take to change a light bulb?


One to screw the bulb most of the way in, the other to give it a nice twist at the end.

Thank you, I'm here all week.

You can reach me at:
t: (+65) 8180 8733
e: damianpatrickrobinson@gmail.com

Or catch me on social media:


Brief highlights of my work journey here in Singapore


  • 2013 –

    Digital Content Specialist @ LENOVO

    Helping to tell the story of a Fortune 500 global technology company that began life in a Beijing guardhouse just over 30 years ago.

  • 2010 – 2013

    Senior Copywriter @ RedWorks | Ogilvy & Mather

    Cut my first digital teeth on IBM demand generation campaigns for new technology and initiatives, including cloud, big data, and smarter cities.

  • 2010

    Freelance Copywriter @ Saatchi & Saatchi

    Worked with an awarding-winning team of creatives on the agency's key accounts, including Lexus, Singapore Navy, Tiger Beer, and UOB


  • 2009

    Freelance Copywriter @ Bates 141

    Helped to launch Resorts World Sentosa, with key attractions including Singapore's first casino and a Universal Studios theme park.

  • 2006 – 2009

    Copywriter @ TBWA \ TEQUILA

    Enjoyed working with a team of brilliant creatives young and old for Adidas, AIA, Beck’s, Singapore Airlines, and Standard Chartered.

  • 2003 – 2005

    Web Developer / Copywriter @ Grip Creative Partnership

    Had a ball developing websites, crafting copy, and conceiving campaigns for 7-Eleven, Disney Channel, Forever 21, and Jean Yip.

My dream job involves

Being an integral part of a kick-ass team
Lateral thinking
Exceeding rather than meeting expectations
Content marketing
Keeping clients happy & having fun, too


Just a few of the things that I can bring to the table...

Content Creation

Writing clear, concise copy for web product pages, campaigns, and events for translation and localization across 135 countries.

Project Management

Liaising with designers, developers, product marketing teams, and country managers to ensure time delivery of global projects.

Thought Leadership

Creating engaging, insightful content that helps to enhance a brand's reputation, connect with audiences, and drive sales.

Lateral Thinking

Looking at complex issues in a new light and transforming technical information into simple, easy-to-understand messaging.

Positive Attitude

Retaining a can-do mindset, along with a touch of commonsense and sense of humour, when all sorts of things start to hit the fan.

Team Player

Collaborating with colleagues and rolling-up my sleeves to assist others, as well as offering advice / support as and when needed.


Feel free to drop me a line.


+(65) 8180 8733


1J Pine Grove, #01-38, Singapore 598001