Hi, I'm Damian

I like storytelling and breathing life into old jokes.

Once upon a time in 2001...

There was an IT developer from London who followed his girlfriend to Singapore.

He swapped a stack of code for a dictionary and thesaurus. And entered the mysterious world of advertising.

He worked for many giants, including Singapore Airlines, Lexus, and IBM. And was lucky enough to marry his girlfriend.

Now, he's a storyteller at Lenovo, dad of two pesky kids, and lives with a cat that hates closed doors.


Deepak Bhagya

A beginning, a muddle, & an end

How many copywriters does it take to change a light bulb?

Two. One to screw the bulb most of the way in; the other to give it a nice twist at the end.

If that's piqued your interest, feel free to contact me at:

t: (+65) 8180 8733
e: damianpatrickrobinson@gmail.com

Or you can catch me on social media:


My work journey so far in Singapore, just 1° north of the equator.


  • 2013 –

    Digital Content Specialist @ LENOVO

    Spreading the word on how smarter tech for all can solve problems, create opportunities, and transform the way we all live, learn, work and heal.

  • 2010 – 2013

    Senior Copywriter @ RedWorks | Ogilvy & Mather

    Cut my first digital teeth on IBM demand generation campaigns for new technology and initiatives, including cloud, big data, and smarter cities.

  • 2010

    Freelance Copywriter @ Saatchi & Saatchi

    Worked with an awarding-winning team of creatives on the agency's key accounts, including Lexus, Singapore Navy, Tiger Beer, and UOB


  • 2009

    Freelance Copywriter @ Bates 141

    Helped to launch Resorts World Sentosa, with key attractions including Singapore's first casino and a Universal Studios theme park.

  • 2006 – 2009

    Copywriter @ TBWA \ TEQUILA

    Enjoyed working with a team of brilliant creatives young and old for Adidas, AIA, Beck’s, Singapore Airlines, and Standard Chartered.

  • 2003 – 2005

    Web Developer / Copywriter @ Grip Creative Partnership

    Had a ball developing websites, crafting copy, and conceiving campaigns for 7-Eleven, Disney Channel, Forever 21, and Jean Yip.

My dream job involves

Being an integral part of a kick-ass team
Lateral thinking
Exceeding rather than meeting expectations
Content marketing
Keeping clients happy & having fun, too


Just a few of the things that I can bring to the table...

Content Creation

Writing clear, concise web content for product pages, campaigns, and events - translated and localized across 135 countries.

Project Management

Liaising with designers, developers, product marketing teams, and country managers to ensure timely delivery of global projects.

Thought Leadership

Creating engaging, insightful content that helps to enhance a brand's reputation, connect with the right audience, and drive sales.

Lateral Thinking

Looking at complex issues in a new light and transforming technical information into simple, easy-to-understand messaging.

Positive Attitude

Retaining a can-do mindset, while adding a touch of commonsense and humour, when all sorts of things start to hit the fan.

Team Player

Collaborating with colleagues and rolling-up my sleeves to assist, plus offering (and seeking) advice / support as and when needed.


Feel free to drop me a line.


+(65) 8180 8733


1J Pine Grove, #01-38, Singapore 598001